Marketing Books
I have been working on a marketing strategy for the church lately. I will post some of my thoughts later, but in order to help me get a handle on it, I put together a stack of books that I have been reading through to help guide me in the process. Some of these are not directly marketing, but more customer service. That’s because your customer service and experience in a service industry is your marketing.
Purple Cow by Seth Godin: Transform Your Business by Being Remarkable
Branded Nation by James Twitchell: The Marketing of Megachurch, College Inc., and Musemworld
Emotional Branding by Marc Gobe: The New Paradigm for Connecting Brands to People
All Marketers Are Liars by Seth Godin: The Power of Telling Authentic Stories in a Low-Trust World
Raving Fans by Ken Blanchard: A Revolutionary Approach to Customer Service
The Experience Economy by B. Joseph Pine II and James H. Gilmore: Work is Theater and Every Business is a Stage
January 3rd, 2006 at 7:28 am
Hey Josh, I’d be interested in hearing your perspective on taking a “human business model” and applying it to something that is inherently spiritual: the functioning of the Body of Christ.
That thought popped into my head as I looked through the types of books you are using as a basis for marketing a church. I guess the first thing would be to define what “church” is.
Just a teaser I suppose!
January 10th, 2006 at 5:55 pm
Know your customer, know your product. To Joels point, what is “Church” - your product. The other half is no easier - your customer. But ya gotta start somewhere.
I miss you Josh, and congrats to you and Jo.
Dennis
January 13th, 2006 at 12:08 pm
I’ve been looking at that Purple Cow book since December 27th.