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	<title>Comments on: Marketing Books</title>
	<link>http://www.thewayithink.com/2005/12/27/marketing-books/</link>
	<description></description>
	<pubDate>Sat, 22 Nov 2008 16:57:46 +0000</pubDate>
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		<title>By: Josh</title>
		<link>http://www.thewayithink.com/2005/12/27/marketing-books/#comment-248</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Fri, 13 Jan 2006 19:08:21 +0000</pubDate>
		<guid>http://www.thewayithink.com/2005/12/27/marketing-books/#comment-248</guid>
		<description>I've been looking at that Purple Cow book since December 27th.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been looking at that Purple Cow book since December 27th.</p>
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		<title>By: dennis</title>
		<link>http://www.thewayithink.com/2005/12/27/marketing-books/#comment-247</link>
		<dc:creator>dennis</dc:creator>
		<pubDate>Wed, 11 Jan 2006 00:55:02 +0000</pubDate>
		<guid>http://www.thewayithink.com/2005/12/27/marketing-books/#comment-247</guid>
		<description>Know your customer, know your product. To Joels point, what is "Church" - your product. The other half is no easier - your customer. But ya gotta start somewhere. 

I miss you Josh, and congrats to you and Jo.
Dennis</description>
		<content:encoded><![CDATA[<p>Know your customer, know your product. To Joels point, what is &#8220;Church&#8221; - your product. The other half is no easier - your customer. But ya gotta start somewhere. </p>
<p>I miss you Josh, and congrats to you and Jo.<br />
Dennis</p>
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		<title>By: joel</title>
		<link>http://www.thewayithink.com/2005/12/27/marketing-books/#comment-246</link>
		<dc:creator>joel</dc:creator>
		<pubDate>Tue, 03 Jan 2006 14:28:52 +0000</pubDate>
		<guid>http://www.thewayithink.com/2005/12/27/marketing-books/#comment-246</guid>
		<description>Hey Josh, I'd be interested in hearing your perspective on taking a "human business model" and applying it to something that is inherently spiritual: the functioning of the Body of Christ.

That thought popped into my head as I looked through the types of books you are using as a basis for marketing a church. I guess the first thing would be to define what "church" is.

Just a teaser I suppose!</description>
		<content:encoded><![CDATA[<p>Hey Josh, I&#8217;d be interested in hearing your perspective on taking a &#8220;human business model&#8221; and applying it to something that is inherently spiritual: the functioning of the Body of Christ.</p>
<p>That thought popped into my head as I looked through the types of books you are using as a basis for marketing a church. I guess the first thing would be to define what &#8220;church&#8221; is.</p>
<p>Just a teaser I suppose!</p>
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