Marketing Thought #3 - Events
We have a member in our church who is a marketing consultant. She travels around and advises companies on where to spend their marketing money. I asked her where she thought our money was best spent. It was real easy: events.
If we are going to spend money, spend it on something that impacts and makes a difference in the community.
Since children and youth are our number one priority, this becomes a simple strategy. Here are some examples:
Our quarterly KidStuf events. We buy dinner and put on a 90 minute show geared towards both parents and kids.
We put lots of money into our Fall Festival. Lots of food and candy, inflatable games, hay rides, bonfires, etc. We had close to 500 people last year.
We have a great VBS program that draws hundreds of kids every year.
We have found that a lot of people will not set foot in a church for a Sunday service, but they will attend a family-oriented event. Our events give them a chance to get accustomed to our church and hopefully a little more comfortable thinking about attending a service.