Marketing Thought #4 - Feeders

One of the things that is unique to our church is what I call Feeders.

We have a sports program (UPWARD) and a soon coming child-care center (The Gathering Place) that actually feed our Sunday morning attendance. They are entry points. Places where parents can get their kids involved in programs without the threat of having to “go to church.” And more and more parents are turning to Christian run sports and child-care programs because of the character building and morality… things they think are important for their child to grow up learning. The great thing is they don’t have to be a Christian to get involved in, unlike our Christian school (Polaris Christian Academy). So it becomes a non-threatening environment. And it gives us a chance to prioritize their child and really do a great job taking care of them. It builds trust and confidence.

These are places where we don’t hesitate to spend money because we know we are reaching our community.

So a good question to ask is, “If people will not come to a church service first, where else would they come in at?”

2 Responses to “Marketing Thought #4 - Feeders”

  1. Josh Says:

    Finally, we get to “Feeders”.

  2. Larry Says:

    So that’s what feeders are…I get it!

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