Two days from now will be the largest determining factor of the overall health of our economy this year.

Black Friday.
The profitability of retail business and the American economy is in the hands of consumers who are hopefully giving generously.

It’s a real easy equation and a perfect indicator of the financial health of the country. It goes like this:

More money = More gifts

If I made more money this year, I will feel more generous and buy more gifts and therefore stores will make more money. It’s actually very straight forward and simple. You can base the fiscal health of an entire year off of this forumla with a fair amount of certainty.

Here’s another thought.

Starbucks actually transformed their stores over to the Holiday decor and promo items five days early this year. The logic? 25% of their sales come from this time of year. So why not back it up five days and push that percentage to 28?

Makes sense to me. Christmas has always been about profitability, hasn’t it?

This entry was posted on Wednesday, November 21st, 2007 at 4:13 am and is filed under Culture, What's In My Head. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.