Hello. In case you haven’t noticed, the rules for marketing have changed. The world of marketing is radically different than it was only a few years ago.

The problem is that mainstream marketing was invented by BIG business with BIG money to sell product to the masses . Think Coke and Tide.

Today’s new marketing is about complexity and individuality. Think youTube and Starbucks.

We are witnessing the emergence of a new suite of digital marketing tools that are quickly becoming the norm.

Here’s the digital suite and the tools that make them up.

WEB: blogs, mulit-sites, rss, technorati, digg
SOCIAL NETWORKS: myspace, facebook, virb, squidoo
TEXT: email, SMS, twitter
MEDIA: flickr, youtube, podcasting
MOBILE: iphone is changing phone culture

Which ones are you using as part of your marketing strategy?

This entry was posted on Monday, February 18th, 2008 at 9:37 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.