Blendtec is a great example of digital marketing 2.0 with their creative use of media to turn a mundane blender into a high-end kitchen appliance.

Blendtec founder Tom Dickson produced a series of 30 second viral videos showing his product pulverizing marbles, golf balls, cigarette lighters and even an iphone. The catch phrase, “Yes, it blends!” appears on the screen at the end of each video. Since their debut, the videos have been viewed more than 35 million times and the company’s sales have grown fivefold to $10 million.

Here’s the laugh-out-loud part: the original five videos cost $50 to produce.

Shut up!

…and go fire your marketing director who wants to spend lots of money.

This entry was posted on Tuesday, February 19th, 2008 at 1:13 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.