So, I was in Johnny Buccelli’s over the weekend and a placed an order at the counter for a grilled steak BBQ sub. The place was busy and the girl taking my order was polite, but when they called my name to come pick up my sandwich, I realized that it didn’t come with fries.

They sell their fries separately.

Which is fine.

They’re a $1.70 extra.

But money’s not the point.

The point is I wanted fries. And nobody told me how to get them.

The most profitable marketing question ever created is:

“Do you want fries with that?”

Billions of dollars in the fast food industry are generated from that one question every year.

And it works. Because you are at their restaurant, ordering their food and you have given them the permission to remind you.

But the girl at Johnny B’s didn’t think it was a big deal.

This entry was posted on Wednesday, February 20th, 2008 at 8:10 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.