I was at a marketing conference a few weeks ago and the lady speaking made the statement that your web site is NOT external marketing.

Hmmmm…. instantly she had my attention.

Her reasoning was that web sites are designed for those who already have a general idea about your company or business. If they know how to get to your site, then they know your company and therefore it’s not external marketing.

Okay, sure… I understand. But is that true?

The problem I see is that most web sites are built to be one all-inclusive stop for information. Put everything about your business on that site.

Which causes a conflict because you have MULTIPLE AUDIENCES and only ONE LANGUAGE.

There’s only one track to gain information. You either assume everyone knows something about your company or you assume that everyone knows nothing about your company. It looks like a pyramid; ONE entry point accesses ALL the information.

So I think she’s right in regards to current web culture. Web sties are not external marketing.

But what if they were?

This entry was posted on Thursday, February 21st, 2008 at 5:30 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.