The better solution for web site marketing is multi-sites.

Since you have MULTIPLE AUDIENCES visiting your site, you should have MULTIPLE LANGUAGES.

And multiple entry points.

What if your web sites looked less like a pyramid and more like this:

Different places to jump on, different languages, different levels of information. They all become tracks that you control and it allows you to lead people to where they NEED to go.

We are experimenting with this right now. We developed a site that we will use on all our external marketing that only gives new prospects what they need to know at that stage in their exploration of the company.

I think you’ll start to see a lot more of this.

This entry was posted on Friday, February 22nd, 2008 at 5:02 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.