Marketing Is… A Process, not a Moment.

Permission is gained over time, not in an instant.

But the fact is people want a quick response, “Can’t I just buy a list? Can’t I just send out a bunch of postcards?”

Yeah. But that’s not marketing. That’s interuption. That’s SPAM.

Marketing is about building a relationship.. building permission.

And that involves a process, not a moment.

This entry was posted on Thursday, February 28th, 2008 at 9:20 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.