What’s the fastest growing business in the mortuary industry?: Turning your loved one’s remains into a diamond ring.

LifeGem is the world’s first company offering synthesized diamonds made from the carbonized remains of loved ones or pets.

So why is it good marketing? Because it’s remarkable!

Maybe a little strange for my likes… but considering people are paying $14,000 for a one-carat diamond says enough.

LifeGem also completed a diamond from the remains of Beethoven’s hair in September of 2007 and donated the proceeds to charity.

I’m not joking.

People feel it’s worth $14,000 to say, “You like my ring? It’s my grandmother!”

This entry was posted on Friday, February 29th, 2008 at 8:08 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.