I don’t know why I’ve been picking on fast food lately, but here we go…

Arbys spent $85 million promoting an oven mit with the voice of Tom Arnold because they hoped it would cause more people to go to their restaurants and buy food.

My question is:

What could possibly be in an animated commercial with Tom Arnold that will get you to get in your car and drive to Arby’s to order food?

Two times I’ve gotten sick from eating Arby’s. $85 million and Tom Arnold doesn’t help me get over that.

But an agency somewhere told them they needed a “mascot.” McDonalds has Ronald, Burger King has the King, Arby’s has… an oven mit.

The marketing budget was wasted. The lesson: How their employees handle their food is worth more than $85 million.

This entry was posted on Monday, March 3rd, 2008 at 2:29 pm and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.