The biggest opportunity in marketing right now (and for a long, long time) is… WOMEN.
Women buy big-time. Women spend men’s money and women spend their own money. They are not a specialty market. They are “the market.”

I was on the phone with a female client a while back and she asked whether it was important to communicate in her marketing that she was a woman. I told her that it was more important to communicate TO women.

Here are some crazy statistics that should shake up your approach no matter what business you are in:

Women buy or make the key buying decision in over 80% of purchases. And they influence over 95% of all purchases.

That means $7 trillion of the $11 trillion United States GDP is influenced by women.

In other words:

3rd largest economy in the world = American men at $4 trillion a year.
2nd largest economy in the world = all of Japan at $4.3 trillion a year.
1st largest economy in the world = american women at $7 trillion a year.

That’s staggering.

Scoreboard: Women =1; World Economy = 0

So this begs the question: Why aren’t more companies addressing this HUGE opportunity?

This entry was posted on Tuesday, March 4th, 2008 at 8:34 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.