1000 True Fans

Kevin Kelly releases an article online last week that I had a chance to read over the weekend. It’s about musicians/artists/film-makers/creatives in regards to the long-tail economic model.

I think it’s spot on.

I think it’s worth a read.

“But the point of this strategy is to say that you don’t need a hit to survive. There is a place in the middle, that is not very far away from the tail, where you can at least make a living. That mid-way haven is called 1,000 True Fans. It is an alternate destination for an artist to aim for.”

I think a great marketing question for this Web 2.0 world is, “How many True Fans do you have?”

Or better, “How many True Fans do you need?”

This entry was posted on Thursday, March 20th, 2008 at 4:29 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.