Guinness Book of World Records lists Joe Girard as the world’s best salesman… undisputed.

Joe is a car salesman from Detroit.

His record is 18 single, retail cars in one day. 174 sales in one month and 1973 in one year. No one has ever come close to that.

How does he do it? What’s his secret?

Joe sends 12 greeting cards a year to all his customers.

Everyone will give a salesman permission to send greeting cards to their home. And the cards gently remind them 12 times a year about their business and their relationship.

He slowly turns them from strangers into friends.

Has a high referral rate because of the relationship created. People know Joe and they know he will give their friends the same loyalty.

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