Howard Schultz recently took the reigns back as the CEO of Starbucks. After admitting that the company has gotten off base in it’s values and customer care, Howard is slowing nationwide expansion and making some leadership changes.

If you’ve been in an SBux recently, you’ve probably noticed some little things that Howard has implemented right away to get the ball rolling. One of them is The Starbucks Promise that is posted in every store:

We Promise to make you a PERFECT beverage every time!

This isn’t a promotion, this isn’t “for a limited time only,” this isn’t “while supplies last.” This is every coffee, every day, forever.

And last week, I noticed they rolled out a new website called mystarbucksidea.com to promote feedback and develop new ideas/strategies.

I like what I’m seeing and I think this goes to show why Howard built it into such a great company to begin with.

This entry was posted on Monday, March 31st, 2008 at 8:22 am and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.