Because marketing has a huge story-telling component, it can be subtle. Surprisingly, great marketing doesn’t have to spell everything out. It doesn’t need an 8-page color brochure or detailed instruction manuals.

One of the things I love about buying a new ipod or iphone is that when you open it, you just turn it on and go. “Let’s see what this thing can do.” The instruction manual is usually hidden in the packaging and very, very basic. The new iPod Touch doesn’t even come with an instruction manual. They leave the discovery up to the user.

Marketing… no… your approach… should be subtle.

Always believed it, always will.

This entry was posted on Monday, April 21st, 2008 at 1:11 pm and is filed under Marketing & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.