Blendtec is a great example of digital marketing 2.0 with their creative use of media to turn a mundane blender into a high-end kitchen appliance.
Blendtec founder Tom Dickson produced a series of 30 second viral videos showing his product pulverizing marbles, golf balls, cigarette lighters and even an iphone. The catch phrase, “Yes, it blends!”appears on the screen at the end of each video. Since their debut, the videos have been viewed more than 35 million times and the company’s sales have grown fivefold to $10 million.
Here’s the laugh-out-loud part: the original five videos cost $50 to produce.
Shut up!
…and go fire your marketing director who wants to spend lots of money.
Hello. In case you haven’t noticed, the rules for marketing have changed. The world of marketing is radically different than it was only a few years ago.
The problem is that mainstream marketing was invented by BIG business with BIG money to sell product to the masses . Think Coke and Tide.
Today’s new marketing is about complexity and individuality. Think youTube and Starbucks.
We are witnessing the emergence of a new suite of digital marketing tools that are quickly becoming the norm.
Here’s the digital suite and the tools that make them up.
So I’ve got this thing going on called Burning Mouth Syndrome. Basically the inside of your mouth becomes covered in a rash and it feels like it has been scalded with hot water. It’s been fun.
I don’t know how I got it. The most common cause is the use of antibiotics or a vitamin deficiency. Kind of werid because I don’t think either of those is the cause.
I got another six mile run in last night which gives me 12 miles for the week. There was still lots of snow and ice and I had a lot of pain in my legs last night. I need to take three or four days to rest.
The half-marathon is about 2 months away. I’m starting to get stoked for it.
Seth, my brother-in-law, and I were talking about it this morning. We have an event in Philadelphia the three days before the run, so we’ll be coming back late on Friday night. It will make it a bit tough.
I’ve got to start to push my mileage this week. Work in some 8 to 9 milers. I would like to have 10-mile runs as a regular part of my weekly workout and try to do one 13-miler about two weeks before the race.
This video was from Rocket Boom’sFebruary 5th edition. Great new video blog that I’ve been following. It’s just all internet culture. Most videos are around 2 to 3 minutes long. You should check it out.
This video was a random stop in Lynchburg, Tennessee to talk polictics.
It’s amazing… absolutely amazing that small groups of people can actually lower their intelligence the more they talk.
I got out tonight for a run before the -10 degree temps come tomorrow. 10K in 47:55 is my fastest time ever - a little under 8 minutes a mile. It felt good, but my right calf was really tight. I just haven’t given my legs enough time to rest this week.
I got out last night and ran 6 miles in the rain. It was my first run in over three weeks. Man it was tough… and 54:01 definitely falls in as one of my slower times.
